About Us

Price Bloodstock led by John and Katrina Price is focused on producing elite Standardbred horses to compete in classic races.

At the heart of this vision is the boutique PB broodmare band which has been carefully curated to feature the best pedigrees and performers of New Zealand, Australia and USA.

Industry-leading bloodlines are complemented by meticulous attention to detail of nutrition, care and education of PB horses in the renowned Southland environment. 

The PB Business model is centred on breeding top quality horses to sell at the NZB Standardbred National Yearling Sales. Some fillies are retained for racing and as future PB broodmares.

Named the 2025 New Zealand Breeders of the Year, John and Katrina are hands-on in all aspects of their Standardbred Breeding and Harness Racing operation, including inseminating mares, farriery, education of young horses, yearling sales preparation and training a small team of horses.

John and Katrina have a lifetime of equine dedication and expertise, having both competed to a high level in equestrian sports – showjumping, eventing and showing. This broad horsemanship is a key element in producing horses that not only look good on paper and in the flesh but are also well-prepared for their long-term purpose.

2 core values underpin the Price Bloodstock philosophy and are practiced in all day-to-day operations:

Do things right  - strive for excellence

Do the right thing - act with integrity

Did you know? The orange attire worn by the PB Yearling Sales Team represents

the racing colours (tangerine with royal blue braces) used by the Price Family for

nearly a century.